Privacy Policy

Last Updated: April 4, 2022 

We take your privacy seriously and this Privacy Policy explains how Autel U.S. Inc. and/or its affiliates, subsidiaries, and/or parent companies (collectively, “Autel,” “we,” “us,” or “our”) collect, use, share, and process information we may collect from you: 

  • when you visit our websites that link to this Privacy Policy (collectively, the “Site”); 
  • when we communicate with you through e-mail messages that link to this Privacy Policy; and 
  • when we communicate with you by offline channels, such as when you provide your information to our call centers or in person (collectively, including the Site, e-mail, and offline channels, referred to as the “Services”). 

Please read this Privacy Policy carefully to understand (1) how your personal data will be treated as you make use of our Services and (2) the basis on which we will process personal data we collect from you or that you provide to us, and your choices with respect to that data. 

By providing your personal data and other information through our Services, you acknowledge that your personal data will be processed pursuant to the terms of this Privacy Policy. If any term in this Privacy Policy is unacceptable to you, please do not use the Services or provide any personal data. 

This Privacy Policy may change periodically, so please check back from time to time. The date of the last update to this Privacy Policy is stated above. 

In addition to this Privacy Policy, your use of the Site is also subject to our Terms of Service. 

Collection and Use of Personal Data 

Personal data is information that can be used to directly or indirectly identify you. Personal data also includes anonymous data that is linked to information that can be used to directly or indirectly identify you. Personal data does not include data that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you. 

Promoting Safety and Security 

We abide by the principles of legality, legitimacy, and transparency, and use, and we endeavor to process the least data within a limited scope of purpose, and take technical and administrative measures to protect the security of the data. We use personal data to help verify accounts and user activity, as well as to promote safety and security, such as by monitoring fraud and investigating suspicious or potentially illegal activity or violations of our terms or policies. Such processing is based on our legitimate interest in helping ensure the safety of our products and services. 

What Personal Data We Collect 

The types of personal data we may collect include: 

Data you provide: 

We may collect the personal data you provide when you use our products and services or otherwise interact with us, such as when you create an account, contact us, participate in an online survey, use our online help or online chat tool. If you make a purchase, we may collect personal data in connection with the purchase. This data includes your payment data, such as your credit or debit card number and other card information, and other account and authentication information, as well as billing, shipping, and contact details. 

Data about use of our services and products: 

When you visit our Site/application, we may collect data about the type of device you use, your device’s unique identifier, the IP address of your device, your operating system, the type of Internet browser that you use, usage information, diagnostic information, and location information from or about the computers, phones, or other devices on which you install or access our products or services. Where available, our services may use GPS, your IP address, and other technologies to determine a device’s approximate location to allow us to improve our products and services. 

How We Use Your Personal Data 

Generally speaking, we use personal data to provide, improve, and develop our products and services, to communicate with you, to offer you targeted advertisements and services, and to protect us and our customers. 

Providing, improving, and developing our products and services: 

We use personal data to help us provide, improve, and develop our products, services, and advertising. This includes using personal data for purposes such as data analysis, research, and audits. Such processing is based on our legitimate interest in offering you products and services and for business continuity. If you enter a contest, or other promotion, we may use the personal data you provide to administer those programs. Some of those activities have additional rules, which may contain further data about how we use personal data, so we encourage you to read those rules carefully before participating. 

Communicating with you: 

Subject to your prior express consent, we may use personal data to send you marketing communications in relation to our own products and services, communicate with you about your account or transactions, and inform you about our policies and terms. If you no longer wish to receive email communications for marketing purposes, please contact us to opt-out. We also may use your data to process and respond to your requests when you contact us. Subject to your prior express consent, we may share your personal data with third party partners who may send you marketing communications in relation to their products and services. Subject to your prior express consent, we may use personal data to personalize your experience with our products and services and on third-party websites and applications and to determine the effectiveness of our promotional campaigns. 

We also may combine your data with other data about you obtained from other sources (both online and offline), such as from third parties and public sources. For example, if your browser settings permit cookies, we may use the social media platforms’ data analytics and advertising tools to obtain personal data about you unrelated to your web traffic on our Site, such as your demographics, interests, and other characteristics, to use for research and analytical purposes, as well as for targeted or online behavioral advertising on other websites. 

NOTE: For any of the uses of your data described above that require your prior express consent, note that you may withdraw your consent by contacting us. 

Definition of “Cookies” 

Cookies are small pieces of text used to store information on web browsers. Cookies are widely used to store and receive identifiers and other information on computers, phones, and other devices. We also use other technologies, including data we store on your web browser or device, identifiers associated with your device, and other software, for similar purposes. We refer to all of these technologies as “cookies.” 

Use of Cookies 

We use cookies to, among other things, provide, protect, and improve our products and services, such as by personalizing content, offering and measuring advertisements, understanding user behavior, and providing a safer experience. Please note that the specific cookies we may use vary depending on the specific websites and services you use. 

Use of Web Beacons 

We use technology known as “web beacons” to collect web information. A “web beacon” is an object that is embedded in a web page. It is usually invisible to you but allows site operators to check whether you have viewed a particular web page or e-mail communication. We may place web beacons on pages of the Site. You may not decline web beacons. However, they may be rendered ineffective by not providing your consent to such tracking, declining all cookies or modifying your browser setting to notify you each time a cookie is tendered and permit you to accept or decline cookies on an individual basis. 

Cross-Device Tracking 

We use data analytics companies, advertising networks, or social media companies, and features offered by data analytics services to engage in “cross-device tracking,” which occurs when platforms, publishers, and advertising technology companies try to connect a consumer’s activity across smartphones, tablets, desktop computers, and other connected devices. The goal of cross-device tracking is to enable companies to link a consumer’s behavior across devices. 

Disclosure of Personal Data 

We make certain personal data available to strategic partners that work with us to provide our products and services or help us market to customers. Personal data will only be shared by us with these companies in order to provide or improve our products, services, and advertising; it will not be shared with third parties for their own marketing purposes without your prior express consent. 

We may share your personal data for the purposes of the legitimate interests pursued by a third party or us (to the extent it does not infringe on any data subject’s fundamental rights and freedoms). For example, we may collect your identifiers, social media details, feedback, call recordings and chat logs, and log details in order to: 

  • Ensure that content from our Site is presented in the most effective manner for you and for your computer.
  • Allow you to participate in interactive features of our Services (when you choose to do so). 
  • Keep our Services safe and secure. 
  • Provide you with technical support and to improve our Services. 
  • Provide you with information that you have requested and respond to your inquiries. 
  • Notify you about changes to our Services. 
  • If you are an existing customer, to communicate (including by email and SMS) with you to provide information about goods and services similar to those that were the subject of a previous sale or negotiations of a sale to you. 
  • Subject to applicable law and regulations, in the event of a sale, merger, consolidation, change in control, transfer of substantial assets, reorganization, or liquidation, to transfer, sell, or assign to third parties information concerning your relationship with us, including, without limitation, personal data that you provide and other information concerning your relationship with us.

Data Disclosure or Storage, Transfer, and Processing 

Autel U.S. Inc. is headquartered in the U.S.A. and we process and store the information we collect from you, regardless of your location, in the U.S.A. If you are based outside the U.S.A., we transfer your personal information to, and process your personal information on, servers located in the U.S.A., a jurisdiction that may not provide equivalent levels of data protection as your home jurisdiction. Such transfers and processing of your personal information are necessary to provide our Services. We provide adequate protection for the transfer of personal data in accordance with applicable law, such as by obtaining your consent, relying on the European Commission’s adequacy decisions, or executing Standard Contractual Clauses. You may write to to request a copy of the Standard Contractual Clauses we use to facilitate the transfer of data outside the European Economic Area. 

Residents of UK and Europe: 

• Autel is responsible for your personal information If you are a resident of the United Kingdom or the European Economic Area (“EEA”), Autel Europe GmbH provides our Services to you and is responsible for your personal information when you use our Services. 

• Legal Basis for Processing We process your personal information described above:

    • As necessary to fulfill our responsibilities under our contract with you (e.g., processing payments for and providing the products you have ordered);
    • As necessary for our legitimate interests, including our interest in providing relevant and secure Services and improving our Services and products;
    • As necessary to comply with our legal obligations; or 
    • As consistent with your consent, which you may revoke at any time.

• Exercising your Rights You have the right to access personal information we hold about you and to ask that your personal information be corrected or erased and to port your personal information. You may also have the right to object to, or request that we restrict, certain processing or to withdraw consent you have previously provided. If you would like to exercise any of these rights, you may contact us at: support.eu@autel.com 

• Questions or Complaints If you have a concern about our processing of your personal information that we are not able to resolve, you have the right to lodge a complaint with the Data Protection Authority where you reside. Contact details for your Data Protection Authority can be found using the links below:

For individuals in the EEA: https://edpb.europa.eu/about-edpb/board/members_en

For individuals in the UK: https://ico.org.uk/global/contact-us/ 

Your Rights 

We take reasonable steps to ensure that your personal data is accurate, complete, and up to date. You have the right to access, correct, or request that we delete the personal data that we collect. You are also entitled to restrict or object, at any time, to the further processing of your personal data. You have the right to receive your personal data in a structured and standard format. You may lodge a complaint with the competent data protection authority regarding the processing of your personal data. To protect the privacy and the security of your personal data, we may request data from you to enable us to confirm your identity and right to access such data, as well as to search for and provide you with the personal data we maintain. There are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal data that we maintain. You may contact us to exercise your rights. We will respond to your request in a reasonable timeframe, and in any event in less than 30 days. 

Third-Party Websites and Services 

When a customer operates a link to a third-party website that has a relationship with us, we do not assume any obligation or responsibility for such policy. Our Site, products, and services may contain links to or the ability for you to access third-party websites, products, and services. We are not responsible for the privacy practices employed by those third parties, nor are we responsible for the information or content their products and services contain. This Privacy Policy applies solely to data collected by us through our products and services. We encourage you to read the privacy policies of any third party before proceeding to use their websites, products, or services. 

Data Security, Integrity, and Retention 

We use reasonable technical, administrative, and physical security measures designed to safeguard and help prevent unauthorized access to your data, and to correctly use the data we collect. We will retain your personal data for as long as it is necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. 

California Privacy Rights 

If you are a California resident, California law gives you certain rights concerning your personal data. You have the right to: 

  • Request that we disclose what personal data we collect, use, disclose, and sell, including the right to request that we provide to you the specific pieces of personal data we have collected about you in the prior 12 months (“right to know”).
  • Request the deletion of your personal data collected or maintained by us. We may not be able to fulfill your request if we (or our service providers) are required to retain your personal data for one or more of the following reasons:
    • Transactional: to complete a transaction for which the personal data was collected, provide a good or service requested by you, or perform a contract we have with you;
    • Security: to detect data security incidents; 
    • Error Correction: to debug or repair any errors; 
    • Legal: to protect against fraud or illegal activity or to comply with applicable law or a legal obligation, or exercise rights under the law, such as the right to free speech; or 
    • Internal Use: to use your personal data, internally, in a lawful manner that is compatible with the context in which you provided the information (i.e. to improve our services).
  • Request not to receive discriminatory treatment by us for the exercise of the privacy rights conferred by the CCPA.
  • Request to opt-out of the sale of your personal information.

To make any such request, you or your authorized agent may: 

Before we can fulfill your request, we need to verify your identity or your agent’s authority to make the request and confirm the personal data relates to you. 

Only you or your authorized agent acting on your behalf have the ability to make a request related to your personal data. If you personally make the request, Autel will require you to provide us with certain information in order to verify that you are the person about whom we have information. 

If you have an authorized agent who makes the request, you must submit either (i) proof of power of attorney or (ii) a written and signed declaration or affidavit demonstrating that your agent has the authority to act on your behalf, along with information from you to verify your identity through the ordinary verification process. 

Please note that if we cannot verify your identity, we are not obligated to fulfill your request. Once we have verified your identity, we will fulfill your request. 

If you have submitted a request to know, we may give you specific pieces of personal data we collected about you and provide you with an individualized response about how we have collected, used, and disclosed your personal information. For the specific pieces of personal data, we will provide such information electronically (or, if you are unable to receive such information electronically, by mail at your request) in a readily useable format that allows you to transmit the information from one entity to another entity without hindrance. 

You have the right to opt out of the sale of your personal information, as defined in the CCPA. The term “sale” is defined broadly under the California Consumer Privacy Act. Autel discloses some personal information to third parties that may constitute a “sale” within the meaning of the CCPA. To the extent that “sale” under the CCPA is interpreted to include interest-based advertising or other data uses described herein, we will comply with applicable law as to those activities. 

To stop receiving interest-based advertising and other similar uses, please submit your request to: ussupport@autel.com

In the past 12 months, Autel has collected certain categories of personal information about consumers and disclosed for a business purpose or sold some of the categories of personal information. The following chart identifies the categories of personal information that Autel has collected, and the categories of third parties to whom Autel has disclosed or sold the information:

Categories of Personal Information Collected 

Categories of Third Parties 

Identifiers 

Authorized Autel dealers Companies co-sponsoring or administering Autel sweepstakes, contests, or drawings Technology and communications providers Government entities Social media companies Data storage and hosting providers Autel affiliates Marketing and advertising companies Advertising networks Data and analytics providers

Characteristics of Protected Classifications under California or Federal Law

Authorized Autel dealers Companies co-sponsoring or administering Autel sweepstakes, contests, or drawings Data storage and hosting providers Government entities Autel affiliates Data and analytics providers Marketing and advertising companies Advertising networks

Commercial Information

Authorized Autel dealers Autel retailers Companies co-sponsoring or administering Autel sweepstakes, contests, or drawings Data storage and hosting providers Government entities Autel affiliates Data and analytics providers Marketing and advertising companies Advertising networks

Internet/Network Activity

Technology and communications providers Internet service providers Security and fraud prevention consultants

Geolocation Data

Authorized Autel dealers Autel retailers Technology and communications providers Data and analytics providers Advertising networks

Audio and Electronic Information

Technology and communications providers

Professional/Employment-Related Information

Data storage and hosting providers

Education Information

Data storage and hosting providers

Inferences about Your Demographics, Interests, and Other Characteristics

Technology and communications providers Data and analytics providers Advertising networks

Changes to this Privacy Policy 

We may periodically change this Privacy Policy to keep pace with new technologies, industry practices, and regulatory requirements, among other reasons. Your continued use of our Site and/or products and services after the effective date of the Privacy Policy means that you accept the revised Privacy Policy. If you do not agree to revisions to our Privacy Policy, please refrain from using our Site and/or products and services and contact us to close any account you may have created. The date this Privacy Policy was last revised is identified at the top of the page. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the Site. 

How to Contact Autel 

Privacy and security is important to us all. We will continually monitor customer feedback and seek to improve our services to meet your needs. 

For EU and UK residents: Should you have any questions or concerns about this policy and our privacy practices, you may contact our Data Privacy Coordinator at: support.eu@autel.com 

For everyone else: For all other persons, if you have any questions about this Privacy Policy, our privacy practices, or your dealings with our Services, or if you would like to provide comments, you can contact us at: ussupport@autel.com

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